Environmental sustainability is one of other key guiding principles of our business. No artificial fiber is used in our rugs. Relying on natural wool, cotton and silk, soaked and processed in natural dye allows our artists to produce a wide variety of threats and fibers with different textures and colors for different designs and purposes. We do not use polymeric (fossil-based material) in our products. The dye we use is extracted from minerals, plant roots, leaves and branches that are stabilized naturally (patented techniques), to ensure they do not fade or change color for years to come. The ingredients and the process is what makes our product fully  environmental friendly.